Daisy Chain

Linking multiple ad tags, usually from different exchanges, ad servers, or ad networks, creates a waterfall or chain of impressions that flow from one tag to another. If an ad with an available search query for ad tag 1 isn't found, the impression may be redirected to ad tag 2, ad tag 3, and ad tag 4 to see if the search is available there, and so on. found and served. † †

Literal Meanings of Daisy Chain

Daisy:

Meanings of Daisy:

Wildflower Bellis perennis of the Compositae family with a yellow head and white petals.
Many other flowering plants of various kinds.
Boots or other footwear.

Chain:

Meanings of Chain:

A series of connected rings or links, usually made of metal.
A series of related things.
A series of stores or businesses under the same brand.
A series of atoms in a row that together form a molecule.
A series of linked links of known length, used as gauge.
Long tape measure.
The length of the unit is 22 meters. The length of the Gunters poll chain. The length of the cricket field. Equivalent to 20.12 meters, 4 rods or 100 links.
A well-ordered set, especially a well-ordered subset of a partially ordered set.
A sequence of related home purchases, each dependent on a previous and a subsequent purchase (said to be interrupted when the buyer or seller declines).
What limits, binds or protects a connection.
(plural) Iron bands to the side of a ship to eyes, which are also connected to decks, channels.
Canvas warp threads.
Tie something with a chain.
Connect different elements together.
Give someone an iron.
Block the mouth of the river, etc. chain.
Obligated.
Associate data items with a set of pointers.
Can be combined with other data.
To measure distances with a 66 foot chain, as in surveying.
(related to Acorn Computers) To download and run (programs) automatically.