Headline

This is the first paragraph of text at the top of the PPC ad. Ad text now consists of three headings (was two), each of up to 30 characters, separated by a veil (|) or hyphen ().

An eye-catching phrase at the top of a page (web page or content) to draw the reader in and entice them to read more. Essential for all websites, sales pages, blog posts, articles and even emails. Headings are often displayed in a different font, larger, bold, or highlighted in some other way.

H1 tag.