Page Authority

A metric developed by SEO software company Moz that measures the relative authority of an individual page on a website.

Additional information

Page Authority is a metric developed by SEO software provider Moz. It is closely related to domain authority, which measures the relative authority of an entire website.

Page Authority (PA) is a parameter that determines the competitiveness of a particular website. This score is given on a scale from 1 to 100. Page authority is calculated using more than 150 parameters and the method itself was developed by MOZ. In particular, external links leading to a specific website are taken into account. It is important to consider not only the quantity, but also the quality of inbound links.

Benefits of page authority

The PA algorithm is regularly developed and improved, making it more and more accurate. Settings are updated much more often than Page Rank. PA is a great way to rank competitor sites and track SEO activity. This metric is worth keeping an eye on during your link building campaigns to see if it increases in value.

How to improve the results?

Page authority is a general result, making it difficult to directly influence individual settings. The best way to increase page authority is to improve your link profile. The places where we can get inbound links are mainly:

forums,
markets,
blog,
RSS feeds.

Like domain authority, page authority is a measure of the rank of a particular web page. It takes into account relevance and specific information. The more page authority a website has, the better it will perform in search results. Having at least one high ranking page and then linking to other pages is a good SEO strategy.

Page Authority is a term used to describe a score developed by Moz that measures how well a page ranks after being indexed and placed on a search engine results page (SERP). Page Authority is based on a 1100 point scale (100 being the highest and 1 being the lowest). Page Authority is non-binary, which means that going from 70 to 80 points is much more than going from 30 to 40. In fact, the processes and work required to increase a score are if you are already at a high level is more complex, time consuming and requires specialist knowledge.

A good way to improve your score is to link your website to a trusted website (such as a government website or domain). This shows that you are trustworthy and deserve a good rating as you are considered authoritative by an established website.

No one explains it better than Moz, the creator of Page Authority:

Page Authority is a score (on a scale of 100) developed by Moz that predicts the position of a particular page in search engines. It is based on data from the Mozscape Web Index and includes the number of links, MozRank, MozTrust and dozens of other factors.

Similar to domain authority, page authority is a search ranking from 1 to 100 created by Moz that is used to measure the SEO weight of a particular web page in the eyes of a search engine.

Domain authority measures the performance of a website in the SERPs and how competitive it is with other websites in its niche while page authority does the same thing but for a single page.

This is where your internal linking strategy comes in handy, as the page closest to the top of the hierarchy and linked by multiple pages will get more attention and a higher PA than the pages below it.